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I am Head of Hype. I shout about all of the cool stuff we do

Written by Claudia Cardinali

July 20, 2020

My role at the Grad Soc is Head of Hype. I shout about all of the cool stuff we do. And I learn something entirely new, everyday. 

My best credentials:

I have a degree in International Relations from Leeds uni (best place in the world). After graduating I worked at an agency in Leeds, working with pretty cool brands like Budweiser and Mars. The switch to marketing was big for me but I knew fairly immediately it was what I wanted to do. 

Something that lets me come up with new ideas everyday? There’s really no chance I could do anything else.

My even better credentials: 

I went travelling for a few months after working in an agency (cue piss take from my mates) and I learnt SO MUCH. Then I came home and I worked in a bar for 9 months and learnt even more. Mostly about hard work, people and resilience.

I’ve been living at home and unemployed a couple of times throughout those experiences, so I know how much of a crazy emotional rollercoaster it is. However the really gigantic silver lining from being in that situation, is that it motivates me even more in my role every day and is also exactly why I work for The Grad Soc – to help students figure out this process (because it 100% is a process) and make it easier for them to transition into the mental-ness of the working world (because it 100% is mental).

Creative freedom + Self Development = Happiness

My role as Head of Hype has really let me create my own path (cue further piss take from mates) – something that I’ve always been determined to do. I’ll peck anyone’s ear off about it, but having agency over your own decisions and being ultimately responsible for those decisions, is the most insane motivator when it comes to making sure you have your shit together. Having this responsibility has pushed me so far out of my comfort zone, on so many occasions, that I think I’ve learnt more about myself and what I’m capable of in this role than I ever did in my 4 years at uni. 

My main aim in everything I do is to inspire students. To do this, I figured I kinda I have to do things that are inspiring. I’ve worked hard to build up an engaged audience on LinkedIn. I put myself in situations where I feel not entirely comfortable, very often. I seek out conversations that are going to teach me new things. I read a lot. I learn a lot. And ultimately, that all feeds back into helping me improve on the day-to-day stuff. 

However, my job is also made a lot easier by the fact we’re always doing cool stuff. One day I could be hosting a webinar to a live audience or recording a podcast, the next day I could be dressed as an elf delivering Christmas cards (a real thing that happened). So it’s safe to say that no 2 days are the same, ever. 

Ultimately though, the real best thing about working here is the amazing people I have the pleasure of laughing with, working with and learning from each day (cue absolute rinsing for the rest of time). I’ve been genuinely brought to tears by some of the conversations we’ve had, in a great way, so I know for a fact the discussions we’re having are important. 

Does uni prepare you for the real world? Honestly, I’m not sure. 

But what I do know is, that The Grad Soc will absolutely do everything we can to help you figure it out. 

Because we’ve lived it. 

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